Everything in a Precarious State Needed to Be Handled
In 1975, the predecessor of Linglong Tire-“Zhaoyuan Tire Manufacturing & Repairing Plant” was established officially. Till 1986, the plant's production methods were invariable and equipment was outdated. Under the impact of the tide of market-oriented economy, the plant was on verge of bankruptcy.
New Projects Every Year
In 1987, the current Group Chairman Wang Xicheng became the eighth director of the factory, proposing the policy of “Road Side-Road Center-Upstream”. The company's products gradually developed from the low-grade carriage tires to truck tires, OTR tires and advanced car tires. During 13 years till 2000, the factory had formed more than 200 specifications of five series including engineering tires, truck tires, light truck tires, agricultural tires, car tires, becoming one of the largest manufacturers of diagonal tires and ranking top 10 in domestic tire industry. As a result, it achieved the transformation from tire repair to diadonal tire scale production and built the recycling industry chain by leaps and bounds.
Built the Recycling Industry Chain by Leaps and Bounds
In 2001,the company entered the striding development stage with the introduction of new project of the radial tires production line as an opportunity.Adhering to the business idea of "Stabilizing diagonal tires pruduction, developing radial tires vigorously,and constructing the tire industrial park", we adjusted the production structure from single diagonal tires to radial tires.In the same year,the company successfully reformed the corporate structure with clear property rights and well-defined rights and responsibilities.On September 23, the first production line of passenger car radial tires was put into operation;on November 10,the truck and bus radial tires project was started;on October 19,2002,the company created "Linglong Speed" at which the first truck and bus tire coming out of the production line successfully within 11 months.Therefore, the company realized series production of special tires,passenger car tires and truck and bus tires,and was gradually advanceding to tire professionalism and scale production.
Since 2003, the company staff have developed a work style of "Response rapidly,work vigorously and resolutely, pursue excellence, creat new ideas",fixed position with "three words and one phrase" and inhanced "four kinds of rate".Guided by scientific development perspective,they strived to achieve the aim of high product quality,modern management,internatinnal market and brand,and started a new round of marketing strategy of seizing the opportunity and rapid response as the theme.The company completed the transformation from single industry to industrial clusters by integrating the advantages and became the most dynamic and competitive tire manufacturing base.
Have Great Foresight and Plan for the Future
In 2011, Linglong will rely on the technological innovation to creat the top brand. By implementing the international strategies to enhence competitiveness, it tries to build an international popular enterprise.